MarketSource Research Lead Baileigh Allen reflects on recent market research regarding consumer behavior buying appliances and successful strategies brands use to keep and sell customers. [More]

MarketSource Market Research and Analytics Practice Leader, Baileigh Allen, blogs about troubles in the pre purchase process and ties in key market research about what consumers look for in a retailer. A must read for anyone in the retail business. [More]

Apple iPhone 4’s Slogan is “This Changes Everything. Again.”; It Certainly Changed My Perspective...My cell phone evidently heard the news that the iPhone 4 was being released.  Thinking it might be replaced, my phone decided to cause a stir.  First, it started vibrating incessantly; then the keypad stopped working; and then the light that is generally a welcome beacon signifying “you’ve got mail” decided to flash erratically.  I could not make a call, could not answer when it rang (and let me tell you seemingly everyone wanted to chat Tuesday evening when I could not); I could not check my... [More]